Yeo Hiap Seng (Yeo’s), a leading heritage food and beverage brand, proudly announces the launch of Yeo’s SuperSprouts™ Soy Milk, a delightful and nutritious drink designed to support the growth, learning, and play needs of children.
Embracing Uniqueness with Yeo’s SuperSprouts™
Yeo’s SuperSprouts™ is built on the belief that every child is amazing, with unique traits and personalities that make them special. In a society where success is often narrowly defined, Yeo’s SuperSprouts™ aims to celebrate each child’s individuality, empowering them to embrace and grow into their most amazing selves.
To inspire parents and children on this journey, Yeo’s SuperSprouts™ features vibrant packaging and three lovable characters: Oh-Oh! Original, Chatterbox Chocolate, and Sassy Strawberry. These characters, showcased in a series of short story videos, reflect the brand’s spirit by turning quirks and personalities into positive strengths. [Watch the videos here.]
Nutrition Meets Fun
Yeo’s SuperSprouts™ Soy Milk is a convenient, nutritious, and delicious addition to any child’s diet. It is perfect as a quick breakfast add-on, a lunchbox treat, or a post-playtime pick-me-up. Especially beneficial for lactose-intolerant children, Yeo’s SuperSprouts™ Soy Milk contains a protein content close to that of dairy milk among plant-based alternatives, thanks to its complete plant protein profile with all nine essential amino acids.
Endorsed as a Healthier Choice in Singapore (lower in sugar) and classified as Nutri-grade B, Yeo’s SuperSprouts™ Soy Milk is naturally high in protein with added calcium, vitamins, and minerals. Each pack provides the same amount of calcium as 1.5 cups of whole milk and protein equivalent to one slice of cheddar cheese, ensuring essential nutrients for growing children.
Available in three playfully delicious flavors—Oh-Oh! Original, Chatterbox Chocolate, and Sassy Strawberry—there’s something for every child to enjoy.
Filling a Nutritional Gap
“We are thrilled to introduce Yeo’s SuperSprouts™ Soy Milk, the first of its kind in the soy milk category for children,” said Chong Lee, Yeo’s Chief Marketing Officer. “Yeo’s SuperSprouts™ fills a crucial gap by offering kids a nutritious and playfully delicious non-dairy beverage option. It addresses the concerns of busy parents regarding their children’s daily nutritional intake, including lactose intolerance. Our brand’s mission to celebrate each child’s unique self, reflected in Yeo’s SuperSprouts™ Soy Milk, resonated strongly with parents in our research. By promoting positive health choices and encouraging children to embrace their innate traits, we underscore our commitment to supporting their journey of growth, learning, and play to their most amazing selves.”
Nationwide Availability and Launch Events
Yeo’s SuperSprouts™ Soy Milk is available nationwide at all major supermarket retailers and e-tailers including Redmart, Shopee, and Pandamart. To celebrate the launch, special sampling events and promotional activities will be held at selected locations, allowing families to taste and enjoy this new, nutritious, and playfully delicious beverage.
For more details and information, please visit yeos.com.sg or follow Yeo’s on Instagram, Facebook, and TikTok.
