Step into a world of transformation as Watsons unveils its revamped flagship store at Takashimaya Shopping Centre, Ngee Ann City, inviting customers to embrace the New Year, New You philosophy. As the No.1 Health and Beauty Store with a strong presence of 99 stores island-wide, Watsons is proud to introduce a bold, all-encompassing shopping experience designed to empower customers to prioritise mindfulness, wellness, and beauty. With its innovative concept, #WatsonYourMind, this flagship store sparks a journey of self-discovery with tailored solutions for all.
Spanning an impressive 6671.70 sqft, the newly revamped store’s directional flow layout takes inspiration from the intricacies of the human mind. Much like navigating thoughts and ideas, this layout seamlessly guides customers through eight purposefully designed zones: Health & Wellbeing, Vitamin and Supplements, Pharmacy, Derma Hub, Skincare, Haircare, Makeup and Toiletries. Bringing the concept of #WatsonYourMind to life, each zone reflects Watsons’ commitment to self-care, empowering shoppers to embrace their wellness journey while discovering products that embrace every facet of their lifestyle.
As part of this reimagined retail experience, the brand also proudly unveils Singapore’s first-ever GNC and Watsons store-within-store concept, bringing a new dimension to its flagship. This exciting collaboration marks the triumphant return of GNC after an almost three-year hiatus, solidifying Watsons’ position as the ultimate one-stop destination for all things health and beauty. With GNC’s legacy of trust and excellence in wellness, this partnership redefines convenience and elevates the customer experience, offering a perfect blend of beauty and holistic well-being under one roof.
“Our Takashimaya Shopping Centre, Ngee Ann City flagship store is more than just a retail space – it’s a destination for self-discovery and empowerment. With #WatsonYourMind, we’ve reinvented the shopping experience, creating a space where shoppers can immerse themselves in products that enrich their well-being and beauty. The concept of the flagship store embodies our commitment to championing self-care and inspiring thoughtful exploration for every shopper who walks through our door,” said Irene Lau, Managing Director, Watsons Singapore & Managing Director, New Markets – Watsons International.
“Our growing partnership with Watsons is a major leap forward in our mission to inspire healthier lives and to Live Well,” said Cheri Mullen, SVP Chief International Officer at GNC. “With this store-within-store concept and the overall expansion of our brand at Watsons, we’re delivering GNC’s trusted products directly to shoppers in a way that’s more accessible and impactful than ever in Singapore. This partnership is a perfect alignment of our vision, empowering people with everything they need to achieve their health and wellness goals,” she added.
A Mindful Retail Experience Like No Other
Directional Flow Layout of the Watsons Flagship Store
At Watsons’ flagship store, the shopping experience transcends traditional retail, offering a dynamic and immersive journey that nurtures the body and mind. Alongside the newly added Watsons Brand Gallery, which showcases Skincare, Body Care, and Health Care products from their in-house brand, shoppers are guided through strategically designed zones that elevate the retail experience, promoting mindfulness and wellness. Each zone is enhanced with QR code integration, allowing shoppers to access a sophisticated eCatalogue that combines the convenience of digital browsing with the uplifting in-store experience to create a seamless, tech-infused retail environment.
GNC and Watsons Store-within-Store
The Health & Wellbeing Zone offers a sanctuary for those seeking a balanced approach to holistic wellness. At the heart of this space is GNC and Watsons’ first-ever store-within-store, elevating the way you live, work, and play. Complemented by other trusted brands, the zone brings together an extensive selection of wellness products, fitness essentials, and expert guidance. Whether you’re enhancing your workouts or taking a moment to unwind, this zone supports every aspect of your well-being.
Similarly, the Vitamins & Supplements Zone provides expert guidance, supporting shoppers in selecting the right supplements for their specific needs. Featuring renowned brands like Holistic Way, Blackmores, Centrum, HELASLIM and OLLY, this zone offers a tailored approach to boosting immunity, enhancing vitality, improving digestion, and supporting overall wellness. Whether you want to optimise your health or address specific concerns, this zone provides the knowledge and products to help you achieve your goals.
The Pharmacy Zone offers an extensive range of prescription and pharmacy-only medications, backed by the expertise of Watsons’ knowledgeable pharmacists. Whether you’re seeking the right medication or personalised advice to embrace a healthier lifestyle, in-house pharmacists are here to guide and empower you with tailored solutions for holistic wellness. From travel medications to specialised services such as diabetes care, medication reviews, and smoking cessation programs, our dedicated team is committed to supporting you every step of the way in achieving your health and wellness goals.
Derma Hub and the Lift & Learn Wall
Within the expansive Derma Hub Zone, shoppers can discover a diverse range of exclusive skincare collections from renowned brands such as La Roche-Posay, Avene and Bioderma, all thoughtfully curated to promote skin health and vitality.
Anchoring this zone is the Derma Hub, a never-before concept introduced through a strategic partnership between Watsons and L’Oréal Dermatological Beauty, featuring La Roche-Posay at its core. This first-ever cutting-edge hub in Watsons Singapore is designed to elevate the skincare shopping experience by combining technology with dermatological expertise.
Shoppers can benefit from a suite of innovative features such as the Lift & Learn Wall, where lifting a product triggers a digital screen displaying detailed information, and the Derma Experience Table, which offers a hands-on exploration of dermatological skincare products alongside panels that educate on key skincare ingredients and their benefits. For those seeking a deeper understanding of their skin, the SkinScope provides in-depth skin analysis, while the UV Camera showcases sunscreen efficacy by revealing skin conditions before and after application. Additionally, the Spotscan+, equipped with an iPhone running Effaclar Spotscan+ Skin Analysis, identifies acne concerns and delivers tailored skincare recommendations. By bringing education, engagement, and personalised solutions together, the Dermatology Hub sets a new standard for beauty retail, redefining how customers approach skincare.
In the Skincare Zone, customers will discover the latest skincare innovations from top brands like YUKINOUE, Beauty of Joseon, SOME BY MI, ANESSA, COSRX and AHC – Korea’s No. 1 Aesthetic skincare brand, offering solutions for a wide range of skin concerns — from hydration and anti-ageing to acne treatment and more. Whether you’re seeking targeted solutions or a new skincare routine, this zone provides expert guidance and high-quality products to elevate every aspect of your skincare journey.
My Colour Studio at the Makeup Zone
Last but certainly not least, the Makeup Zone invites beauty enthusiasts to explore the transformative power of makeup. Designed with personalisation at heart, this zone features a newly-added My Colour Studio, where a Watsons’ expert makeup artist helps shoppers discover their perfect foundation hue and ideal makeup combinations. Through a personalised colour test, the makeup artist will curate a customised palette and make recommendations on the perfect shades that enhance the shoppers’ overall look. Complementing this experience is a curated selection of iconic products from popular beauty brands, including C-beauty brands JUDYDOLL, JOOCYEE, Flower Knows, and Indonesia-beauty brand Hanasui. K-beauty lovers can also indulge in the latest offerings from viral Korean brands like TIRTIR, freshian and MUZIGAE MANSION, known for their premium-quality products and must-have formulas that keep beauty trends buzzing.
For a truly complete wellness experience, the Haircare Zone showcases a Hair Salon Wall — featuring a variety of reputable professional salon brands that cater to specific hair types and textures, helping customers find their perfect match. Additionally, the zone features a ‘Tokyo Style Bay’, where it includes hot and trendy hair care products from Japan such as &Honey, 8 The Thalasso, Amino Mason, and Theratis. Whether revitalising shampoos, nourishing conditioners, or targeted treatments for specific concerns, this zone provides a wide assortment of high-quality brands where customers can personalise their hair care routine with confidence and ease.
For those looking to indulge in self-care and pampering, the Toiletries Zone offers an extensive collection of everyday essentials and bath products. Shoppers will love Dr. Bronner’s, a beloved brand, offering Vegan & cruelty-free products for your home, body & hair using the highest quality organic & fair trade, environmentally responsible ingredients, along with other personal care brands. This zone also features a unique Oral Playground in collaboration with Oral-B, where shoppers can explore a wide range of toothpaste, mouth rinses, and floss. Additionally, children will enjoy the interactive panel, where they can play games, print stickers, and engage with a Magic Mirror to take selfies and download digital copies, adding an extra element of fun to their shopping experience.
To enhance customer experiences, Watsons introduces #WatsOnLive, a regular livestream series seamlessly merging in-store and online engagements. Streaming monthly on Watsons’ Facebook, Instagram, and TikTok channels, as well as brand partners’ social accounts, these sessions feature KOLs and brand experts sharing product insights, valuable tips, and exclusive promotions. To further extend reach, dual livestreams on Watsons’ official Shopee Store will also support product launches and new brand campaigns.
GNC: A New Chapter in Health and Wellness
GNC: A New Chapter in Health and Wellness
As part of the flagship’s exciting transformation, Watsons is proud to announce the return of GNC with a groundbreaking store-within-store concept, the first of its kind in Watsons Singapore! A trusted leader in health and wellness, GNC has long been synonymous with top-quality supplements, vitamins, and wellness products. Following a nearly three-year hiatus, GNC’s highly anticipated return marks the beginning of a new chapter, offering customers a convenient and trusted destination to enhance their health and wellness journey.
Occupying 300 sqft within the Watsons flagship store, GNC is committed to elevating the way you live, work, and play by continuously expanding its range of close to 200 carefully curated wellness solutions to meet the ever-evolving needs of its customers. From Fish Oil, which delivers the power of Omega-3s to support brain, skin, eye, joint, and heart health, to optimising physical performance with Pro Performance 100% Whey, designed to aid muscle strength and recovery, GNC offers products tailored to every health goal and lifestyle. And for those seeking to maintain joint health, Triflex Fast Acting provides joint comfort in as few as 5 days with the combination of glucosamine and chondroitin and two kinds of nature-based joint support.
GNC’s product range covers essential health functions, including Beauty, Bone & Joint, Cardiovascular, Energy, Eye Health, Gut Health, Immunity, Kids Health, Multivitamins, Omega, Sleep Health, Slimming, and Sports Nutrition. Whether you’re looking for the benefits of Milk Thistle to support liver health, Lutein for eye and skin health, or other targeted wellness solutions, GNC brings the very best in health, all under one roof.
To make the GNC experience even more rewarding, Watsons Club members can unlock incredible perks:
Welcome Perks: Watsons members can earn 3X points on their first GNC purchase below $290 or 6X points for spending $290 and above.
Bonus Points: Double your rewards with 2X points on all subsequent GNC purchases.
GNC Coins: Earn GNC Coins on top of member points for more discounts! Every $1 spent on GNC earns you 1 GNC Coin, and 200 GNC Coins can be redeemed for a $20 discount.
GNC Gold Rewards Members: Once you accumulate a total spend of $3,000 on GNC products, you’ll be upgraded to Watsons Elite x GNC Gold Rewards tier and receive a complimentary full-sized GNC product (worth over $28). Enjoy exclusive monthly rewards by spending $1,500 or more on GNC products in a calendar month to earn up to 1,000 Bonus Points ($50 value).
This exciting collaboration strengthens GNC’s legacy of trust and excellence while cementing Watsons as the ultimate destination for all your health and beauty needs. With unparalleled rewards and an extensive range of high-quality products, Watsons and GNC are making it simpler and more rewarding than ever to prioritise your wellness journey.
For Added Convenience and Hassle-Free Shopping
A standout feature of the Watsons flagship store is the ‘Tourist Top Picks’ section, a thoughtfully curated collection of must-have items that serve as a shortcut to wellness. Showcasing tourists’ favourites and essential travel products, this section makes it easy for shoppers to discover items that enhance their well-being, whether they’re jet-setting for business, enjoying a holiday, or simply managing the demands of daily life.
The ‘I’M MINI’ collection is a treasure trove of travel-sized skincare and perfumes designed for those who prioritise convenience without compromising on luxury. Featuring an array of prestigious brands like SK-II, Gucci, Estée Lauder and Roundlab, the collection ensures your skincare essentials are always within reach. For fragrance lovers, be prepared to indulge in iconic scents from Chloé, Diptyque, Dior and more.
The flagship also features the Walk-In Order Service, allowing customers to effortlessly order any items — whether in-stock or out-of-stock — for in-store collection or home delivery. If an item is not available at the store, staff are always ready to assist, ensuring a stress-free shopping experience. As an added perk, Watsons Elite Members also enjoy exclusive priority queues, a thoughtful gesture recognising their loyalty and trust in the brand.
A Commitment to Sustainability
Sustainability is at the heart of Watsons – it is deeply embedded in the very essence of the flagship store. As part of Watsons’ promise to “Look Good, Do Good, Feel Great,” the store now features a Go Sustainable Island, showcasing a carefully curated selection of leading sustainable brands such as DR BRONNER’S, Naturals by Watsons and other Watsons in-house products. To further simplify eco-conscious shopping, Watsons has also introduced Sustainable Choice Green Price Tags, enabling customers to easily identify environmentally friendly products and make informed, sustainable choices with ease.
Aligned with the brand’s green commitment, digital receipts are now available at self-checkout counters, allowing customers to receive them via a simple QR code scan – reducing paper waste and enhancing convenience. Complementing this, dual-screen POS systems have also been introduced, streamlining transactions while increasing transparency, further reinforcing Watsons’ dedication to creating a more sustainable and efficient shopping experience.
As part of the reopening, the store is thrilled to introduce a newly launched Makeup Upcycling Programme in partnership with Babes Pregnancy Crisis Support Ltd (Babes). Babes is a charitable organisation supporting pregnant teens during and beyond their pregnancy. This initiative encourages the public to contribute by donating unused or lightly used makeup which will be cleaned and repurposed through the new programme before being distributed to beneficiaries supported by Babes. This effort creates a sustainable two-prong approach to beauty ─ reducing waste while empowering Babes beneficiaries to enhance their confidence and self-esteem, positively impacting the community.
Grand Reopening Promotions
To celebrate the grand reopening, Watsons is offering a range of exclusive promotions with discounts up to 50% off:
Sure-Win Gachapon: Stand a chance to win 3 x Dyson Airstrait Straightener and more than 10,000 other attractive
prizes! One sure-win Gachapon Play with every $88 spend:
Elite Members: 5 plays
Regular Members: 3 plays
Non-Members: 1 play
Exclusive Rewards for Watsons Club Members:
Complimentary goodie bag worth over $100 with $188 spend (while stocks last).
Elite Members: Redeem a CNY Prosperity Knitted Bag and an extra-large Yusheng plate with purchases over $168 at Takashimaya Shopping Centre, Ngee Ann City.
GNC Promotions (Valid at participating online and physical stores selling GNC)
From now to 5th March 2025
Non-Members: 10% off
Watsons Members: 10% + 10% Off
Get Free GNC Free Stainless Steel Thermal Bottle (while stocks last).
Non-Members: with min spend of $500 nett on GNC products
Watsons Members: with min spend of $300 nett on GNC products
GNC Promotions (Only at Takashimaya Shopping Centre, Ngee Ann City Watsons Store)
From now to 13th Jan 2025
Watsons Members: 10% + 20% off
The Watsons flagship store is located at Takashimaya Shopping Centre, Ngee Ann City, 391 Orchard Rd, #B2-06 –10, Singapore 238872, and is open daily from 10:00 – 22:00.
