Imagine a world where your beauty journey is just as exciting as achieving your ultimate glow. Welcome to the Watsons BeYou-tiful Beauty Fest, happening from 14 to 20 April 2025, at the Level 1 Atrium at NEX. More than just an event, this is your passport to a holistic beauty journey that’s all about prioritising self-love, confidence, and embracing the uniqueness of your inner radiance.
Beyond shopping for the hottest beauty brands, the festival is also designed to encourage exploration and self-expression. From Instagram-worthy installations to one-on-one beauty consultations and exclusive giveaways, every moment is an opportunity to Discover, Transform, and Shine.
At the fest, you’ll discover over 15 of today’s most sought-after beauty brands, including the world’s No. 1 Korean makeup brand 3CE, alongside leading C-beauty favourites like Judydoll, Joocyee and SKINTIFIC. Plus, be among the first to try the highly anticipated GNC Premier Collagen Advanced Shot. Whether you’re after multi-use hybrids that blend makeup with skincare or the latest beauty trends, this is the perfect place to find your own BeYou-tiful.
While Watsons’ stores already offer a wide range of trendy favourites, the BeYou-tiful Beauty Fest takes it to the next level — offering better deals you won’t find in-store. Think event-exclusive promotions, product samples, and exciting gifts-with-purchase that make your beauty haul go even further.
“At Watsons, we believe beauty is a celebration of individuality, confidence, and the power to express yourself. The Watsons BeYou-tiful Beauty Fest is our way of helping you unlock your inner glow with the hottest brands, the most fun experiences, and incredible rewards. Whether you’re a beauty enthusiast or simply looking to discover something new, this event is all about embracing the unique beauty journey you’re on,” said Irene Lau, Managing Director, Watsons Singapore & Managing Director, New Markets – Watsons International.
Unlock Exclusive Beauty Perks with #WatsOnBeautyFest Passport!
#WatsOnBeautyFest Passport
Think of the #WatsOnBeautyFest Passport as your ultimate beauty adventure guide — a fun-filled way to explore over 15 top beauty brands in one vibrant space. As you navigate the Watsons BeYou-tiful Beauty Fest, collect exclusive stamps by taking on beauty challenges, attending expert consultations, and uncovering the latest trends. Every stamp unlocks new rewards! Visit booths, try products, and check in to receive complimentary samples while earning chances to take on the Watsons Gashapon challenge, where exciting beauty prizes await.
Collect Stamps & Win Up to 5 Gashapon Tries! (Maximum 5 tries per person)
Basic Stamps Collection
● Collect 2 stamp at Pink Region (3CE, Judydoll & Joocyee) → Get 2 Gashapon tries
● Collect 3 stamps at any Green Regions → Get 1 Gashapon try
● Collect 2 Pink + 1 Green stamps → Get EXTRA 2 Gashapon tries
Bonus Chances with Spending & Membership
● 2 Pink + 1 Green stamps + min. $30 spend → Get 1 additional Gashapon try
● 2 Pink + 1 Green stamps + min. $30 spend + Watsons Membership → Get 1 additional Gashapon try
Don’t miss out – score up to 5 Gashapon chances just by exploring, shopping, and stamping your way through the event!
But that’s not all! Throughout the event, there will also be daily grand prizes to look forward to. From 14 to 17 April 2025, one lucky winner each day will take home the Braun IPL 5, while from 18 to 20 April 2025, visitors will also have the opportunity to win the Braun IPL 7 – adding even more excitement to the Watsons BeYou-tiful Beauty Fest, ensuring that every visit is filled with surprises.
Shop More, Glow More, Get Rewarded
With more than 15 beauty experiences to explore, the Watsons BeYou-tiful Beauty Fest is set to be the Beauty ‘must-visit’ event of the year. And the perks don’t stop there! Simply spend a minimum of $60 at the Beauty Fest, happening at NEX Atrium from 14 to 20 April, and you’ll receive a $5 voucher as our gift to you. You can redeem your voucher at any Watsons store from 15 to 27 April, giving you more reason to stock up on your favourite products!
That’s not all – spend a minimum of $80 and redeem an exclusive goodie bag packed with beauty must-haves and Watsons in-house favourites, valued at over $100 (while stocks last).
To sweeten the deal even more, your Watsons membership unlocks more than just great beauty deals — it opens the door to a world of even more exclusive rewards. Enjoy VIP access to special offers, member-only gifts, and extra discounts available only to Watsons members. From unique beauty experiences to personalised perks, being a Watsons member means you’re always one step ahead on your journey to achieving the best version of you.
Hot New Picks, Just for You — Coming Soon to Watsons!
And this is just the beginning — brace yourself for even more beauty must-haves hitting our shelves! Get ready to discover the latest from your favourite brands like Freshian, Fwee, Numbuzin, Botanist, Haruharu Wonder, and many more. There’s always something new to explore, and it’s all making its way to your nearest Watsons stores soon!
The Watsons BeYou-tiful Beauty Fest is happening from 14 – 20 April 2025 at Level 1 NEX Atrium, Serangoon, Singapore 556083, and is open daily from 10 am – 10 pm.
For more information on the event, please visit Watsons’ Instagram, Facebook, TikTok or visit www.watsons.com.sg.
#WatsOnBYBB #WatsOnBeautyFest
