The Body Shop’s iconic Ginger Shampoo first hit the shelves in the early 90s and has since become a staple in haircare, boasting nearly a decade as the brand’s bestselling product. With a bottle sold every 7 seconds worldwide, it’s clear that this product has made a significant impact on the haircare industry. But what makes the Ginger range so popular?
Addressing Hair Concerns with Expertise
The Ginger haircare range is expertly crafted to tackle two major hair issues that can greatly impact self-esteem: dandruff and hair-thinning. Studies have shown that hair appearance significantly affects self-confidence. In a clinical trial, 100% of participants expressed concern about their hair’s appearance, which in turn affected their self-esteem.
To help boost self-confidence, The Body Shop has introduced a dermatologically tested formula upgrade for its bestselling haircare range, now suitable for sensitive scalps. This reformulated range includes a shampoo, conditioner, and serum, creating a comprehensive 3-step system designed to reduce flakes and promote thicker, fuller, and denser hair.
The Power of Ginger
The revamped Ginger Haircare range includes the best-selling shampoo, conditioner, and serum, now enriched with natural ginger essential oil known for its purifying properties. The formula also features Birch Bark Extract, renowned for its antioxidant and anti-dandruff benefits, and White Willow Bark Extract, celebrated for its soothing and antioxidant properties.
Moreover, the all-new formula contains the brand’s best-ever ginger sourced from remote areas of Madagascar through The Body Shop’s Community Fair Trade (CFT) program with Fairoils. This program emphasises supporting farmers and biodiversity conservation. Additionally, the bottles in the Ginger range are made from 100% recycled plastic collected by waste pickers across India, who have recycled approximately 100 million bottles since 2015.
Introducing the 3-Step System
Step 1: Cleanse with The Body Shop Ginger Anti-Dandruff Shampoo ($20)
This shampoo deeply clarifies the scalp, paving the way for healthy hair growth. After 4 weeks, 87% of users agreed their hair was clear from dandruff, 88% agreed the shampoo deeply clarifies the scalp, and 82% agreed their hair felt cleaner for longer.*
*Validated in an independent user trial with 111 respondents, 12 weeks.
Step 2: Condition with The Body Shop Ginger Scalp Care Conditioner (20ml for $20, 40ml for $27)
This conditioner from root to tip reduces friction and harsh tension when brushing. After 4 weeks, 82% of users agreed their hair looked stronger, thicker, and fuller-bodied, while 71% agreed there was less hair in their hairbrush.*
*After four weeks. Independent user trial of 116 respondents.
Step 3: Target with The Body Shop Ginger Scalp Serum ($33)
Enriched with the all-new Ginger Root Hair Density Complex, this serum is clinically proven to increase hair density and reduce hair loss in 3 months. It’s been clinically proven to reduce hair loss by 46%, with 94% of users noticing less hair in the brush and less hair falling out in the shower, and 80% agreeing their hair looked longer.*
*In-vivo clinical study involving 35 subjects over 4 months.
The Body Shop x KEBUKE Collaboration
Harnessing the power of ginger, The Body Shop has partnered with KEBUKE, a renowned bubble tea chain with over 200 stores in Taiwan, to celebrate the revamped Ginger Haircare range.
Limited-Edition Collaboration
To mark this collaboration, The Body Shop and KEBUKE have created a limited-edition drink, Ginger Rizz, featuring classic signature black tea with premium ginger ale and fresh lemon. The collaboration also includes a limited-edition tote bag merchandise featuring the KEBUKE mascot and The Body Shop’s campaign tagline, “Unleash the Power of Ginger.”
From 1 to 31 August, The Body Shop’s Ginger Haircare range will be showcased at KEBUKE as part of this collaboration. Enjoy exclusive offers:
- Spend $130 at any The Body Shop store to receive a The Body Shop x KEBUKE tote bag.
- Present a The Body Shop receipt at KEBUKE for 10% off KEBUKE drinks.
- Present a KEBUKE receipt at The Body Shop for 10% off The Body Shop products storewide.
Don’t miss this exciting collaboration between The Body Shop and KEBUKE! Discover exclusive merchandise and enjoy the limited-time Ginger Rizz drink!
Event Details:
- Date: 1-31 August 2024
- Opening Hours: 11 AM – 10 PM
- Address: KEBUKE @ Taste Orchard, 160 Orchard Rd, #01-11/12, Singapore 238842
Please go to our Instagram to find out more HERE.
The Body Shop Ginger Haircare range is available at its official flagship store on Lazada, Shopee, and The Body Shop stores island wide.
Social media tags: @TheBodyShopSG #TheBodyShopSG #UnleashThePowerOfGinger
