TAIWAN SELECT, a global showcase of Taiwan’s innovative food and beverage (F&B) offerings is set to launch in Singapore. From 19 to 24 November 2024, the pop-up event will bring 17 curated Taiwanese F&B brands to Suntec City’s Atrium at Tower 3 and 4.
Making its first stop in Singapore, TAIWAN SELECT will feature refreshing beverages suited for Singapore’s warm climate, iconic bubble teas, ready-to-eat food for the fast-paced lifestyle. Additionally, visitors can shop for seasonings and condiments to create authentic Taiwanese dishes or fusion meals at home. TAIWAN SELECT will also offer a range of Halal-certifed products, catering to Singapore’s multicultural community.
The Prime Gateway for Taiwan’s Global Expansion
Organised by the International Trade Administration (TITA) and Taiwan External Trade Development Council, TAIWAN SELECT identifies Singapore as a pivotal market for Taiwan’s F&B international export strategy. Hosting one of Taiwan’s key trade shows, Singapore Food Show alongside Tokyo and Taipei Food Shows, TAIWAN SELECT pop-up in Singapore will serve as a strategic launchpad for Taiwanese brands targeting international expansion. Following Singapore’s debut, TAIWAN SELECT will continue its global footprint with Malaysia and Saudi Arabia later this year, with more showcases planned out in 2025.
With the key messaging “2024 Taiwan Food Trade Mission to Singapore”, TAIWAN SELECT will present the pop-up event this November, featuring brands such as CHILISMAN, Forever Sweety Lao Tao Ke, Dr. Diary, Haw-Di-I, Ever-Wellness and more, offering a unique experience for food enthusiasts and health-conscious consumers alike. Visitors can also expect sampling kiosks and interactive DIY activities where they can create one-of-a-kind bubble tea keychains, bringing a piece of Taiwan home.
Discover the essence of Taiwan at TAIWAN SELECT and don’t miss the exclusive opportunity to taste and bring home the finest flavours of Taiwan, celebrating the innovations and excellence of Taiwanese brands.
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TAIWAN SELECT POP UP 2024
19 to 24 November 2024, Tuesday to Sunday
Suntec City Mall, 8 Temasek Boulevard
Tower 3 & 4, Atrium, Singapore 038983
