As the most wonderful time of the year approaches, BreadTalk invites everyone on a magical journey to Lapland’s winter wonderland with its enchanting new Christmas collection!
Inspired by the whimsical charm of Santa’s village amid snowy landscapes, BreadTalk’s merry lineup of scrumptious buns, irresistible donuts, DIY Gingerbread Cookies and beautifully-crafted log cakes are designed to transport everyone to a winter wonderland, and is sure to warm hearts and create cosy memories this holiday season!
Sliding down the chimneys and dashing through the snow, BreadTalk brings a slice of Santa’s homeland to outlets islandwide from November 4 to December 25 2024; the tempting selection of log cakes will be available for pre-orders from 4 November 2024 and in-store from 1 December 2024.*
BAKING UNDER THE MISTLETOE
Merry-licious Buns
Bready or not, here come the festive buns!
NEW Festive buns from the Santaville collection
Ring in the holidays with the Jingle Lemon Joy 柠檬欢乐 ($3.60), a zesty treat that features a buttery kouign-amann generously filled with vibrant lemon puree and finished with a dusting of gorgeous yellow snow powder.
Experience a hearty blend of flavours with Santa’s Smoky Salmon 圣诞烟熏三文鱼 ($4.80/slice; $38.40/whole pizza) in the form of a fluffy pizza base topped with smoked salmon, fresh dill, and creamy cheeses, all beautifully balanced on a bed of potatoes and carrots.
One’s a treat but two’s a present – mix and match either of the two buns below for just $6.80 in-store! Unwrap the joy of the season with Winter Wonder Wrap 蜜汁火腿蝴蝶结 ($3.80), a delightful croissant shaped as a ribbon and filled with a creamy blend of cream cheese and sour cream & onion that envelopes savoury pieces of honey-baked ham. Have a bite of the indulgent Sour Cream Bagel 葱葱 满满 ($3.80) – This chewy bagel sprinkled with sea salt flakes cradles a luscious swirl of sour cream and fresh spring onion will make one’s taste buds sing long before the holidays arrive!
Sweet Rings of Happiness
Donut miss out on BreadTalk’s alluring range of Christmas-themed donuts!
Donuts from the Santaville Collection
Look forward to this year’s new creations such as the Frosty Speculoos Speculoos 雪人甜甜圈 ($2.80), a pillowy soft goodie generously filled with luscious Speculoos spread and crunchy biscuit crumbles. This festive donut is beautifully decorated with a cheerful combination of red, yellow, and dark chocolate in the form of an adorable snowman; while the Berry Christmas Cheer 莓果欢乐 ($2.80) offers a harmonious balance of sweet and savoury flavours with a topping of velvety cheese glaze, blueberries, raspberries, and a sprinkle of fresh dill.
Returning favourites include Let it Snow 蓝色雪地 ($2.60) with its delicate snowflake sprinkles and icy blue glaze reminiscent of a Christmas wonderland; a delicious chocolate-coated donut model of Santa as Saint Nick 圣诞甜甜圈 ($2.60), alongside Santa’s trusty friend Rudolph 鲁道夫 ($2.60), which is a dark-chocolate glazed donut with a Nutella centre.
Revel in the sweetness of this season and enjoy any of the above donuts at 3 for $7.50 in-store.
Gingerbread Dreams
Fresh from Santa’s Village, these merry gingerbread cookies are crafted with a sprinkle of the elves’ magic, making them the perfect festive indulgence and get-together activity! With five different designs to collect, the gingerbread cookies are available individually ($3 each) or in a fun 3-piece set with the Merry Gingerbread Set 圣诞姜饼礼盒 ($8.50)!
Each set is different and may contain one of either Red Sweater Gingerbread Man (红色毛衣姜饼人) or Blue Sweater Gingerbread Man (蓝色毛衣姜饼人), and two of either Santa’s Christmas Tree (圣诞树), Reindeer Ginger Cookie (麋鹿姜饼), or Red Gloves Snowman Ginger Cookie (红色手套雪人姜饼). With multiple combinations available, each set presents as a wonderful surprise!
Embrace the true spirit of the holidays by creating treasured memories with loved ones with two playful and interactive sets! Come design Santa’s house with the DIY Gingerbread House DIY 精美姜饼屋 ($52). This special set comes with 5 chocolate piping bags, 9 assorted decorations, and 2 festive sprinkles that will bring his gingerbread abode to life!
Unleash one’s inner Picasso with the Jolly Christmas Canvas 圣诞欢喜画布 ($6.50)*. Featuring a gingerbread palette adorned with a charming white gingerbread man canvas and four vibrant fondant ‘paints’ to choose from, the fun begins as the fondant is mixed with water to create beautiful strokes, ready to bring creative visions to life.
*$5.50 with any purchase from 4 November – 25 December 2025.
Santa’s Enchanted Logs
The centrepieces of the festive collection are three spectacular log cakes that promise to bring smiles this coming yuletide.
The Forest Gnome Log 榛果精灵桐乐 ($7.90 for a slice, $52.80 for a whole cake) beckons everyone to step into a magical woodland where gnomes are dancing through a lush hazelnut cream forest that is layered with moist chocolate chiffon and a bounty of red currants, strawberries, blackberries and a sprinkle of aromatic rosemary.
Exclusively for preorder, the Cherry Yuletide 樱桃 巧克力桐乐 ($78.80)* is here to make the holiday extra special and showcases a fairy-light chocolate chiffon layered with fluffy cherry marshmallow, luscious cherry mousse, and sweet dark cherries. Topped with a playful Santa and reindeer, this cake adds a splash of cherry cheer to any celebration!
*Available exclusively via BreadTalk’s corporate sales channel.
For a truly captivating experience, climb aboard Santa’s Sleigh 樱桃巧克力桐乐 ($7.90 for a slice, $52.80 for a whole cake) – a chocolate chiffon base topped with dark chocolate and brown sugar mousse, and crowned with a crackable Santa hat hiding sweet surprises inside. P.S – Keep an eye out as the elves have hidden a magical golden ticket in only 31 Santa’s hats! There will be 30 tickets each containing a prize of $100 Din Tai Fung vouchers, and the grand prize for
the final golden ticket will be a round-trip to Japan for two worth $3000!
*All products are available island-wide, except for log cakes that will not be available at Great World City, 313 Somerset, Raffles City Shopping Centre and United Square. Log cakes will be available for pre-orders from 4 November 2024 and in-store from 1 December 2024.
IN-STORE PROMOTIONS
Early Bird Specials (4 Nov – 15 Dec)
● Whole Forest Gnome Log 榛果精灵桐乐 for $48.80 (U.P $52.80)
● Whole Santa’s Sleigh 焦糖雪橇 for $48.80 (U.P $52.80)
In-Store Promotion (4 Nov to 25 Dec)
● Mix-and-match Winter Wonder Wrap 蜜汁火腿蝴蝶结 and Sour Cream Bagel 葱葱满满 for any 2 for $6.80 (U.P $7.60)
● Any three donuts for $7.50 (U.P. $7.80 – $8.40)
● Any two sliced log cakes for $15 (U.P. $15.80)
● Jolly Christmas Canvas 圣诞欢喜画布 for $5.50 with any purchase (U.P. $6.50)
DBS COLLABORATION
‘Tis the season for delicious savings! From 4 November onwards, get into the festive spirit with these cosy deals, exclusive to DBS Yuu Card holders.
● Enjoy an additional $2 off when you purchase 3 donuts for $7.50 with a DBS Yuu Card (while redemptions last).
● Enjoy an additional $2 off when you purchase 2 buns for $6.80* with a DBS Yuu Card (while redemptions last).
*Valid on Winter Wonderland Wrap and Sour Cream Bagel
