This season of love, POP MART Singapore, in collaboration with CapitaLand, invites fans to celebrate love and surprises with its latest campaign, “Love is a Blind Box”. Happening from now till 14 March 2025 at participating CapitaLand malls, the month-long celebration brings to life POP MART’s signature playful spirit, headlined by the beloved CRYBABY series, with exclusive launches, exciting activations and in-store experiences across multiple locations and channels.
Southeast Asia’s Tallest POP MART CRYBABY Inflatable Surprise at CapitaLand Malls
This year’s campaign takes it to new heights with two giant-sized CRYBABY figures – Stupid Cupid and Kiss Kiss – Angel version, from the latest CRYBABY Crying for Love series, which will greet customers at Plaza Singapura (Stupid Cupid, from 17 February – 14 March), CQ @ Clarke Quay (Kiss Kiss Angel version, from 17 – 28 February), and Bugis Junction (Kiss Kiss Angel version, from 1 – 14 March). Standing at 8 metres tall, it is the first CRYBABY exhibit in Singapore and will definitely be a sight to behold. Fans of the beloved character are in for a treat and can look forward to having one of the most memorable seasons of love this year.
Photo Op Challenge at CapitaLand Malls stores – Funan and Westgate
In addition to the giant inflatables, fans can also visit Funan and Westgate for more Insta-worthy Valentine’s Day-themed photo spots featuring Unlock Me at Funan as well as Kiss Kiss Angel and Devil versions at Westgate from 13 February.
Funan Level 1 Atrium – CRYBABY Unlock Me
Westgate Level 1 Courtyard – CRYBABY Kiss Kiss Angel and Devil versions
Adding to the excitement, Funan will also house a CRYBABY-themed photo machine at L1 Atrium, offering fans the perfect opportunity to strike their best poses and capture their POP MART moments with their loved ones. (Nominal fee applies)
Social Media Contest
Let your emotions take centre stage and strike a pose with the POP MART CRYBABY inflatables and displays at Bugis Junction, CQ @ Clarke Quay, Funan, Plaza Singapura and Westgate for a chance to win an exclusive POP MART Hamper (worth more than $200)!
To participate:
💌 Follow @CapitaLandMallsSG & @popmartsg on Instagram
💌 Share your photos on Instagram, tag @CapitaLandMallsSG & @popmartsg, and include #LoveIsaBlindBox #loveintheair in your caption
The contest runs from 13 Feb – 14 Mar 2025, 2359, and 5 winners will be selected. T&Cs apply.
Exclusive In-Store Launches & Promotions
Fans can get their hands on exclusive CRYBABY products at selected stores across CapitaLand malls – Bugis Junction, Funan, Lot One, Plaza Singapura, and Westgate. Shoppers will also enjoy STAR$® rewards with every CRYBABY purchase.
Customers who spend a minimum amount of $88 in-store will receive a special gift-with-purchase – a random CRYBABY’s Tears Series gift, making each visit even more rewarding.
Shoppers will also enjoy 1,000 STAR$® with min. $50 spend and 5X bonus STAR$® with min. $200 spend in a single receipt at POP MART stores in CapitaLand malls. In addition, top 3 spenders with highest accumulative spend across the participating malls will each earn $500,000 STAR$® and a POP MART hamper worth more than $150.
Celebrate love and creativity this Valentine’s season with POP MART! With surprises in every blind box and love in the air, “Love is a Blind Box” is the must-experience campaign for collectors and fans. Visit participating stores and malls before 14 March to be part of the excitement. POP MART continues to redefine the art toy experience, turning every moment into a celebration of creativity, joy and culture. Find out more here.
