Dyson marks a significant advancement in hair care innovation with the debut of the Dyson Airstrait™ straightener in Singapore. Diverging from traditional methods reliant on hot plates which frequently lead to heat-related damage, this revolutionary straightener achieves wet-to-dry straightening using powerful focused airflow, resulting in lustrous, healthy straightened hair with a remarkable reduction in damage up to 60%.
Engineered with diffusers to ensure that the heated air is directed away from the user whilst styling, the Dyson Airstrait™ straightener is able to move closer to the hair roots, ensuring they are moisture-free to maintain scalp health.
Embrace efficiency without sacrificing results. With the Dyson Airstrait™ straightener, the once time-consuming process of drying and straightening hair is seamlessly integrated into a single step, streamlining your routine and saving up to 25% of your styling time. Whether your preference leans towards natural straight hair or J-Curls, the Dyson Airstrait™ straightener accommodates a diverse range of hair types and styles with ease.
James Dyson, Founder and Chief Engineer “Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
Dyson Airstrait™ straightener is available for purchase, at a retail price of S$799, find out more here.
Dyson Airstrait™ straightener Pop-up Event:
Come, join us and experience the all-new Dyson Airstrait™ straightener!
Dyson Airstrait™ Event will be opened to public from 21 – 24 March, where public is invited to enjoy fun interactive demonstrations, and hands-on experiences as science meets beauty.
Details of the consumer event below:
Event: Dyson Airstrait™ Event
Date: 21 – 24 March (Thursday to Sunday)
Time: 10am – 10pm
Address: Jewel Cloud9 Piazza
Sign up link: https://www.eventbrite.sg/e/dyson-airstrait-event-tickets-857573795307
As part of the exciting event experience, consumers can also anticipate event exclusive offerings such as:
- A limited-edition Dyson-designed presentation case (worth $109) and a $100 return voucher with every purchase of the Dyson Airstrait™ (Terms and conditions apply, while stocks last)
- On-site customization of Dyson-designed presentation case
- Event-exclusive offerings available for purchase such as the Dyson-designed display stand (retailing at $139) and the travel wrap (retailing at $89)
