An unforgettable experience awaits in the idyllic paradise of Bali.
Following a comprehensive rebranding effort accompanied by a multifaceted digital activation campaign, BOSS has consistently leveraged the power of immersion on a global scale, evident through its very own BOSS Techtopia in Miami for its Fall 2024 collection, and participation in platforms like Metaverse Fashion Week in Miami, to strengthen its brand storytelling and consumer engagement.
In celebration of the launch of BOSS Spring/Summer 2024, BOSS will be welcoming guests from all over the world to BOSS House Bali starting on April 17. For the first time ever in Southeast Asia, BOSS is taking over a stunning villa built by German architect Alexis Dornier at this unique destination: an immersive space to showcase, experience, and enjoy the 24/7 BOSS lifestyle. An architectural expression in harmony with traditional and contemporary design aesthetics, the six-bedroom BOSS House Bali presents views of a countryside landscape as guests relax and rejuvenate by a turquoise pool, accessorized by a water slide that spirals skyward and connects to the upper floor.
The villa seamlessly blends contemporary architecture with organic materials, offering a unique retreat for those seeking luxury and exclusivity. The entirety of the space is crafted to evoke a sense of empowerment, inviting guests to “Feel the Power Within”. As a sanctuary for creativity and self-discovery, the villa also embodies the ethos of #BeYourOwnBOSS, championing a life defined by self-determination, confidence, and authenticity.
Exclusive access begins April 17 through June 15 for selected, invited guests. Rooms are available for reservation from June 16 to August 31. Those unable to join will have an opportunity to explore the BOSS House Bali Virtual Experience globally on hugoboss.com, launching on April 17.
BOSS House Bali Pop-up at Changi Airport Terminal 3
Until 9 May 2024, fashion-forward travellers transiting Singapore’s Changi Airport Terminal 3 will get an opportunity to experience a unique, Bali-themed BOSS exclusive world’s first pop-up store alongside a newly reopened BOSS store.
The brand officially launched the BOSS House Bali pop-up, a Changi First Concept, on the evening of Thursday, April 4, with a star-studded lineup of celebrities, influencers, and athletes in attendance. Among notable guests were Ayden Sng, Carrie Wong, and Jonathan Chua. Renowned radio DJ Kimberly Wang served as the emcee for the evening, adding a lively, engaging vibe.
The BOSS House Bali pop-up not only celebrates the reopening of the BOSS Store at Changi Airport Terminal 3, but it also gives a taste of the real BOSS House Bali: a luxurious, Alexis Dornier-designed villa on the Indonesian island of Bali.
The newly reopened store with the latest interior concept is the first in Asia Pacific to carry the BOSS luxury menswear range in travel retail. Featuring refined merino wool and highly dynamic performance suiting that exemplifies superior craftsmanship and state-of-the-art tailoring, the collection is developed with the modern and discerning BOSS in mind, delivering a high-end, quality wardrobe designed to keep pace with an on-the-go lifestyle.
This launch event brought together an array of talented individuals from the worlds of entertainment, fashion, and sports – a collection of true BOSSes – and showcased the BOSS commitment to innovation, creativity, and personalised experiences.
The exclusive BOSS House Bali collection is available only at the pop-up, BOSS Store at Changi Airport Terminal 3 and online on ishopChangi.com.
