d’Alba, a premium vegan beauty brand, had its global brand event, ‘d’Alba Trip in Singapore’ recently from December 9th to 10th in Singapore. The event marked d’Alba’s official expansion into the Singapore market.
The brand has achieved a remarkable 420% year-on-year sales growth in the ASEAN region, successfully hosted the ‘d’Alba Trip in Singapore’ in collaboration with 5-star hotel Fort Canning Singapore. This event marks the second edition of the d’Alba Trip, following the successful d’Alba Trip in Milan last November.
Sandara Park – d’Alba Trip in Singapore
With around 140 guests, including local and ASEAN celebrities, influencers, and press, this year’s d’Alba Trip was particularly notable for the opportunity to interact directly with Korea celebrities like Sandara Park and Hyo Min, as well as Vietnamese Ambassador Châu Bùi. Their glowing skin and sensational looks with d’Alba premium vegan skincare products have been trending on social media.
Attendees from abroad stayed in a luxurious hotel, immersed in the d’Alba’s signature vibe, and experienced the brand’s global Best Seller Product, which is 42M Globally Sold First Spray Serum, 8M Globally Sold Tone Up Suncream as well as the new Vita line, reinforcing brand loyalty.
The first day of the event began with a gala dinner featuring truffle-inspired cuisine, followed by d’Alba Night, a pool party with brand custom designed sunbed & parasol. Continued with d’Alba yoga class the next morning to wake up the skin and body using the vegan first spray serum, double cream, and gua sha.
Sungyeon Ban, CEO of d’Alba Global
“We are thrilled to host the ‘d’Alba Trip in Singapore’ as the ASEAN region is experiencing significant growth in recent years,” said Sungyeon Ban, CEO of d’Alba Global. “As a global brand, the event was enriched by the participation of guests from various regions. We will continue to promote d’Alba around the world through various activities.”
Meanwhile, d’Alba is experiencing steep growth not only in Korea, but also in advanced beauty countries such as Europe, Japan, and the U.S., and is also thriving in the ASEAN region with a significant growth rate.
Key Products from d’Alba
Customers in Singapore may purchase d’Alba products conveniently from the comforts of their own homes directly from the brand’s official Shopee page: https://shopee.sg/dalba_korea.sg
For more information on d’Alba, please visit www.dalba.com.
Images credit to d’Alba
