CapitaLand is proud to announce the third iteration of CapitaVerse, which will kick off with a 24-hour launch party on 8 April 2024, 5pm (Singapore time).
The latest edition marks several firsts – setting foot on Roblox, the world’s most popular metaverse gaming platform; extending CapitaVerse beyond a one-day event to enhance interactions and engagement with the online gaming community; and to bring CapitaVerse to Singapore Wanderland. CapitaVerse landing on Roblox in Singapore Wanderland exemplifies the endless possibilities of collaboration to bring differentiated retailtainment experiences to a wider audience. Prior to this new collaboration in the metaverse world, CapitaLand and Singapore Tourism Board (STB) had entered a three-year partnership in 2022 to deliver new retail concepts and drive global awareness of Singapore and CapitaLand malls as must-visit lifestyle destinations through a myriad of exciting events and experiences.
CapitaVerse will be the first and only virtual Singapore retail mall to be featured in STB’s Singapore Wanderland, which puts a playful spin on real-life attractions in Singapore. The game has drawn over 7.6 million visits since it was launched on 11 May 2023. Last year, CapitaVerse saw close to 2,000 participants over the 24-hour virtual party, with more than 1,200 limited non-fungible tokens (NFTs) being claimed within hours of the launch. By hosting CapitaVerse on Roblox, CapitaLand and STB will gain immediate access to the platform’s massive user base of approximately 71.5 million daily active users, providing CapitaVerse the opportunity to engage a global audience and showcase Singapore as a destination with differentiated retail experiences to the world.
Mr Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said: “We are pleased to be part of the Singapore Tourism Board’s initiative to showcase Singapore’s vibrant scene to the world with our award-winning CapitaVerse experiential party. CapitaVerse represents CapitaLand’s steadfast commitment to pioneer innovative ways to tap into opportunities and create immersive lifestyle experiences that transcend beyond conventional shopper-retailer transactions. Past iterations of CapitaVerse have garnered overwhelming support from the online community who saw this platform as a way to connect with like-minded metaverse enthusiasts and explore the alternative take of CapitaLand retail in the digital realm. With the latest edition, we take a step further to excite audiences in the region and beyond with fun digital gamification, whilst presenting attractive real-world rewards.”
“Our partnership with CapitaLand builds on the remarkable success of the Singapore Wanderland game on Roblox, where we witnessed strong player interest and engagement in destination Singapore. Leveraging CapitaLand’s diverse brand portfolio, we strive to offer immersive retail experiences that would resonate with players. This collaboration not only sets the stage for local tourism businesses and partners to experiment and reach new audiences in virtual environments, it also aligns with our goal to grow Singapore Wanderland into a platform for broader engagement with both the international and local communities.” said Mr Kenneth Lim, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.
DISCOVER BRAND STORIES THROUGH QUESTS, GAMES AND PERFORMANCES BY SINGAPOREAN ACTOR-SINGER GLENN YONG
Launching on 8 April 2024, CapitaVerse will adopt Singapore Wanderland’s playful and whimsical aesthetic. It will incorporate vibrant colours with imaginative interpretations of iconic CapitaLand mall, Funan, as well as experiential shophouses and landmark buildings from brand partners. CapitaVerse provides an opportunity for brands to tell their brand stories through gamification with quests designed to represent each brand.
Designed to resonate with players of all ages, players can personalise their own avatar in Roblox and then set off on their journey of discovery by venturing into Finders’ Isle within the Singapore Wanderland. Upon entering CapitaVerse, players will be welcomed by the iconic Funan mall façade, featuring design highlights such as the multimedia art installation Kinetic Wall, a rooftop urban farm and vertical garden, as well as an eclectic mix of colourful charming shophouses.
CapitaVerse will be live till 31 October 2024.
Publicis Play, Publicis Groupe’s specialist practice for gaming, esports, and web3, plays a key role in crafting CapitaVerse’s aesthetic and engaging gaming elements. They have integrated an array of retail partners into the vibrant 3D environment and have reimagined Singapore for millions of players worldwide.
This is also CapitaLand’s third time collaborating with Bandwagon Labs, an innovative entertainment media company that is integral to curating the captivating entertainment segment featuring Glenn Yong.
“We are proud to once again collaborate with CapitaLand on CapitaVerse, a testament to our enduring partnership and commitment to innovation. Having played a pivotal role in the evolution from CapitaVerse since its first edition to its current expansive platform underscores our dedication to help bring retail-tainment into the phygital realm. Bandwagon Labs is excited to present a captivating anchor program that promises an engaging experience for audiences in both the physical and virtual space.” said Clarence Chan, Founder, Bandwagon Labs.
For the latest information on rewards and programmes in CapitaVerse, please visit www.CapitaVerse.com.
EVENT DETAILS AT A GLANCE
|
EVENT |
CapitaVerse, CapitaLand’s 24-hour experiential party, returns with its 3rd edition on Roblox. |
|
ABOUT |
CapitaVerse returns in 2024 with its third edition, partnering with the Singapore Tourism Board to be part of “Singapore Wanderland” on Roblox, the world’s leading metaverse gaming platform. CapitaVerse is set within Finders’ Isle, a whimsical homage to Singapore’s vibrant culture and heritage, including an exciting retail scene. Launching officially on 8 April 2024, 5pm, players can look forward to an immersive party featuring performances by Singaporean actor-singer Glenn Yong, interactive exclusive mini-game and time-based quests. Participate and stand to earn real-world rewards and exclusive virtual wearables, supported by brands such as Barehands, GINLEE, PUMA, National Gallery Singapore and more. |
|
LOCATION OF CAPITAVERSE |
Log on* to www.roblox.com/singaporewanderland or download the “Roblox” app via Apple App Store or Google Play Store. Search for “Singapore Wanderland”, hit the green play button and head to the “Finders’ Isle”. *You are required to have a Roblox account to access the game. Access to CapitaVerse is free for all Roblox players. |
|
DATE / TIME |
Launch party: 8 April 2024, 5 pm CapitaVerse in Singapore Wanderland will be live till 31st October 2024. |
For the latest information on CapitaVerse, visit www.CapitaVerse.com.
