The BreadTalk Group Rewards (BTG Rewards) app, which is free to sign up for, offers exclusive perks, cashback, reward points, discounted bundles and year-long privileges with their stable of consumer brands such as BreadTalk, Toast Box, Din Tai Fung, Food Junction, Food Republic and Thye Moh Chan.
Foodies, this one’s for you! The BreadTalk Group has just launched an all-new rewards program with ‘Scrumptious Savings and Savoury Rewards’ across its family of brands in Singapore. This new program covers some of Singapore’s most beloved household brands such as BreadTalk, Toast Box, Din Tai Fung, Food Junction, Food Republic, and Thye Moh Chan.
This marks the launch of BreadTalk Group’s first loyalty app integrating all its popular brands, including Din Tai Fung’s first rewards program in Singapore. Built with customer experience in mind, the program simplifies how customers engage with our brands, offering them an integrated, hassle-free way to accumulate and use rewards, ensuring they feel valued at every touchpoint.
The BreadTalk Group Rewards app is now available for download on both Apple App Store and Google Play Store. Registration is free, and new members will instantly receive a set of 1-for-1 Welcome eVouchers (worth up to $35) upon performing the first top-up on the app.
Group Chief Business Officer, Hoo Hoe Keat of BreadTalk Group, said: “We are thrilled to introduce the BreadTalk Group Rewards program, which not only brings greater convenience to our customers but also offers them substantial savings and exclusive benefits across our beloved brands. This launch marks a pivotal moment in elevating the customer experience, making it simpler, more intuitive, and even more rewarding for our loyal customers to enjoy our wide range of offerings at more than 150 stores islandwide.”
Scrumptious Savings, Savoury Rewards Across a Variety of BreadTalk Group Brands
The launch of the comprehensive Rewards Program comes with a wealth of membership privileges to look forward to, including year-long discounts, exclusive bundles, reward points and direct access to seasonal promotions.
Here’s a glimpse of the Key Benefits that members can enjoy:
Members can maximise their savings with the BreadTalk Group Rewards app that allows for rewards to be stacked. For instance, every $10 spent in store credits at any participating brand earns 10 reward points and a sure-win chance to win CashBack Rebate eVouchers, Bonus Points, Dining eVouchers and more through their Play & Win feature. This adds a fun gamified element for members to accumulate Reward Points and redeem them for exciting members’ benefits and savings across six brands and more to come in the future.
Launch Promotions and Activations
Additionally, from now till 31 December 2024, the BreadTalk Group is celebrating the launch of the programme with a bevy of different promotions! From upsized cashback rebates to special online contests, exclusive rewards and weekly surprises, here are some of the promotions to look forward to for the rest of the year:
To raise awareness of the new rewards programme, activation booths will also be set up from now till 22 December 2024 at selected Food Junction and Food Republic outlets islandwide. The general public can visit the booths to find out more on how to best reap the rewards and benefits from the friendly service personnel and stand a chance to receive a limited edition sticker pack. The first activation will be at Food Republic @ Woodleigh Mall on the weekend of 27 – 29 September.
For more information on BreadTalk Group Rewards, please visit https://www.breadtalkgrouprewards.com/.
For more information on how to navigate through the App, please visit
https://www.youtube.com/@BreadTalkGroupRewards
Download the BreadTalk Group Rewards app now on the Apple App Store or Google Play Store.
