The Ordinary, a skincare brand renowned for its commitment to affordability and efficacy, continues to lead the charge in promoting sustainable shopping practices with its Slowvember Campaign 2024. This month-long initiative encourages thoughtful consumerism, offering 23% discounts on all products from now through 6 December, and closing all physical and online doors on Black Friday (29 November) to stand against over-consumption.
Slowvember 2024 – Gift with Purchase
What is Slowvember? While many brands use Black Friday as an opportunity to encourage mass shopping, The Ordinary takes a unique stance. Slowvember, inspired by the founder of DECIEM, Brandon, champions the idea that quality and value should be available year-round—not tied to a single day of high-pressure deals.
This ethos is rooted in consumer protection, as studies show that only 2% of Black Friday offers are genuinely the lowest prices of the year. By extending discounts across November and into December, The Ordinary enables consumers to shop with intention and mindfulness.
This slowvember, The Ordinary will still be closed on 29 November (Black Friday) and have 23% discounts on all products on https://theordinary.com/en-sg (Not Applicable on Sephora SG). However, this year the offer is being extended until December 6th, to allow even more time for consumers to consider a sustainable purchase.
During the extended period between the 1st – 6th of December, The Ordinary will also be offering a free keychain for every purchase of a Squalane + Amino Acids Lip Balm online and in free standing stores.
Spotlight: The Ordinary – The Mini Discovery Set (Holiday Limited Edition)
One of the season’s highlights is The Ordinary’s The Mini Discovery Set, an expertly curated collection of best-sellers in travel-friendly sizes. Retailing for RRP: SGD 58.00, this exclusive gift set is available at all Sephora stores and Sephora SG’s website – https://www.sephora.sg/brands/the-ordinary
What’s Inside?
- Glycolic Acid 7% Toning Solution: A cult-favorite exfoliant that brightens, smooths, and refines skin texture.
- Niacinamide 10% + Zinc 1% Serum: Known for its oil-control and pore-refining benefits, this powerhouse serum balances skin and enhances radiance.
- Other portable essentials from the brand’s repertoire to complete your routine.
The Mini Discovery Set is a thoughtful gift for skincare enthusiasts or those new to The Ordinary, offering a seamless introduction to its high-quality formulations. Designed for sensitive skin, its compact sizes make it ideal for holiday travel or everyday convenience.
Launching with the Mini Discovery Set is also the Hydrate and Brighten Set, as well as The Glycolic Acid Set, both containing the best-selling Glycolic Acid toner, and a perfect entryway into scientific skincare for any loved one.
