Welcoming a new addition to the family is one of the most joyous occasions to celebrate. A baby has the ability to ignite joy, hope and happiness, and fill the room with laughter with every smile and ‘coo’.
In many Asian cultures, a baby’s full month milestone is one of the most cherished traditions. Immediate and extended family, and close friends gather to bless the new born. It also signifies the time for parents to express gratitude for the baby’s health and seek blessings for their child’s future.
To herald the arrival of baby, parents prepare a gift box, such as the brand new Baby Full Month Package 满月礼盒 by Old Seng Choong, to thank family and friends for sharing their joy. It contains essential items according to tradition that add symbolism and meaning to the occasion. Red hard-boiled eggs, for luck are presented as a form of gratitude. Ang ku kueh, also known as red tortoise cake, featuring an intricate design resembling a tortoise shell symbolise longevity, good fortune and prosperity.
Embracing this practice with a modern twist, the Baby Full Month Package includes Old Seng Choong’s renowned fresh bakes made-to-perfection, adding a fragrant and delightful touch to each box. Using the finest butter as the fundamental ingredient in its fresh bakes to achieve the all-important flaky and puffy crust, each box contains an assortment of three different pastries such as Premium Bird’s Nest with Red Dates, Black Sesame with Mochi, and Parma Ham with Shallot Oil.
From pastries to packaging, Old Seng Choong‘s presentation is perfect for gifting. Each box is distinguished by an elegant 满 (mān), symbolising the full month celebration. Parents can personalise the accompanying gift card by adding a cherished photograph of the baby, making it even more heartwarming, especially when paired with the adorable bear plushie.
Old Seng Choong’s Baby Full Month Package is available for S$25.80 per set at the Paragon Shopping Centre outlet and through its e-commerce store, with a minimum purchase of 10 sets. A pre-order is required three days in advance. For the list of items included in each set, please refer to Annex A. Terms and conditions apply.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
● Official Website: https://www.oldsengchoong.com/
● Instagram: https://www.instagram.com/oldsengchoong/
● Facebook: https://www.facebook.com/oldsengchoong
● TikTok: https://www.tiktok.com/@oldsengchoong
● Xiao Hong Shu: 老成昌OLD SENG CHOONG
Old Seng Choong’s Retail Outlets:
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The Shoppes at Marina Bay Sands 2 Bayfront Avenue #01-72 Singapore 018972 Mon to Sun – 11am to 10pm
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Paragon Shopping Centre 290 Orchard Road #B1-14 Singapore 238859 Mon to Sun – 10am to 9pm |
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Changi Airport Terminal 2 (Transit) 60 Airport Boulevard, Transit Lounge #02-175/176 Singapore 819643 Mon to Sun – 6am to 1am |
Changi Airport Terminal 4 (Transit) 10 Airport Boulevard, Transit Lounge North #02-50 Singapore 819665 Mon to Sun – 6am to 1am |
Photo Credits: Old Seng Choong
Hashtags: #OldSengChoongBabyFullMonth #OldSengChoong #OldSengChoongSingapore #OldSengChoongSG #OldSengChoong #OSC #老成昌
About Old Seng Choong
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes to celebrate every joyous occasion.
This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years. It is named after the well-loved Seng Choong Confectionery, established in 1965 and run by Daniel’s parents until its closure in 1996.
Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life.
Aside from rolling out seasonal items for calendar events such as Mid-Autumn Festival and Chinese New Year, Old Seng Choong will also launch old-school bakes with a more nostalgic slant.
