BreadTalk, Singapore’s award-winning homegrown bakery, is delighting commuters with a flavourful collaboration with the Land Transport Authority (LTA) in celebration of the Thoughtful Bunch’s 10th anniversary.
Introduced in 2014, the Thoughtful Bunch comprising Stand-Up Stacey, Move-In Martin, Bag-Down Benny, Give-Way Glenda, and Hush-Hush Hannah, has been the yeast that encourages commuters to promote gracious commuting on public transport.
For the occasion, BreadTalk has kneaded together a collection of treats that will have commuters lining up just like they do for the MRT. Each delectable creation embodies the spirit of graciousness that makes daily rides more enjoyable.
All BreadTalk x LTA collaboration products and promotions will be available at BreadTalk outlets island-wide* from 1 to 31 October.
*Available at all BreadTalk outlets except 313@Somerset, Great World, Marina Bay Link Mall, Raffles City, Rivervale Mall, Sixth Avenue, The Centrepoint and Zhongshan Mall.
The Thoughtful Bunch Bakes
BreadTalk presents a series of buns inspired by the Thoughtful Bunch characters. Enjoy the Strawberry Dream ($2.50), a pink bun filled with luscious strawberry custard cream cheese, inspired by Stand-Up Stacey. Try the Golden Mochi ($2.50), a fluffy bun with chewy mochi and creamy and smooth pumpkin filling, designed after Move-In Martin’s glasses. The Chocolate Boluo ($2.50) features a soft and fragrant pandan bun with signature custard cream, topped with a chocolate swirl resembling Give-way Glenda’s hair. Yammy Yam ($2.50) offers fragrant and creamy yam paste and a musical note design in tribute to Hush-Hush Hannah’s passion for music. Lastly, the Thai-Style Tuna ($2.50) is a pillowy-soft triangular bun stuffed with a fiery and savoury homemade Thai-style tuna filling, marked with Bag-down Benny’s favourite sweater number, ‘8’.
Kindness In Every Bite
From L- R: Thoughtful Sharing Toast, Thoughtful Push Pop,
Thoughtful Sea Salt Cheesecake, Thoughtful Cottony Cake
In addition to the individual Thoughtful Bunch buns, the collaboration also includes creations in a kaleidoscope of colours that references the lively characters — Pink for Stand-Up Stacey, yellow for Move-In Martin, green for Give-Way Glenda, blue for Bag-Down Benny, and purple for Hush-Hush Hannah. Each of these vibrant and eye-catching products is a reminder to all commuters to embrace each character’s unique quality so that everyone can enjoy a pleasant journey!
These scrumptious delights include Thoughtful Sharing Toast ($3.80/4pcs), a soft and fluffy rainbow toast best shared with friends and family, as well as Thoughtful Push Pop ($3.80) featuring a push pop with alternating layers of rainbow fluffy chiffon cake and a decadent cream cheese frosting. The Thoughtful Sea Salt Cheesecake ($13.80) is a perennial crowd favourite, reimagined in a myriad of thoughtful colours just for this collaboration, while Thoughtful Cottony Cake ($4.80) presents a vibrant box of mini sponge cakes in winning flavours like blueberry, kaya and strawberry; perfect for gifting and sharing with friends and family!
Check out the following for more details:
Website: www.breadtalk.com.sg
Facebook: www.facebook.com/breadtalksingapore/
Instagram: @breadtalksg
Hashtag: #BreadTalk #BreadTalkSG #Thoughtful10Yrs and #ThoughtfulBunch
