Cavities are a widespread health concern in Singapore, with nearly 90% of adults affected by this common oral issue, according to studies on dental health in the country. In response, LISTERINE®, the world’s leading mouthwash brand, has introduced a groundbreaking solution: LISTERINE® Total Care Cavity Protect Mild Taste. This new mouthwash is specially formulated with fluoride, xylitol and unique essential oils, designed to offer superior cavity protection while maintaining a pleasant taste. It is alcohol-free, catering to those who prioritise both efficacy and comfort in their oral care routine.
The Importance of Cavity Protection
Cavities are more than just a minor inconvenience; they pose serious risks to both adults and children. Despite regular brushing and flossing, these actions alone may not be enough to combat the rapid build-up of plaque, which can lead to cavities and other oral health issues. Cavities form when bacteria in plaque produce acids that erode tooth enamel, causing small holes to develop. If left untreated, these small holes, or cavities, can lead to more severe dental problems.
In a country like Singapore, where dessert consumption and sugary treats are on the rise, finding an effective oral care solution is crucial. LISTERINE® Total Care Cavity Protect Mild Taste addresses this need, allowing individuals to indulge their sweet cravings without compromising their dental health.
The Science Behind LISTERINE® Total Care Cavity Protect Mild Taste
What sets LISTERINE® Total Care Cavity Protect Mild Taste apart from other mouthwashes is its innovative combination of ingredients and technology. Formulated with essential oils and zero alcohol, it includes fluoride and xylitol, two critical components for fighting cavities. Moreover, it features Rapid Fusion Technology, designed to enhance the mouthwash’s effectiveness by boosting fluoride uptake by up to 18%, offering seven times more cavity protection.
The mild black ice mint flavor makes this product enjoyable for daily use, removing one of the primary barriers people face when using mouthwash. Its ability to reach difficult areas of the mouth ensures it kills 99.9% of germs responsible for bad breath, plaque, and gum problems, promoting complete oral health protection.
LISTERINE® TOTAL CARE CAVITY PROTECT MILD TASTE
Key Features and Benefits:
- 7X Cavity Protection: Enhanced with new Rapid Fusion Technology, LISTERINE® Total Care Cavity Protect Mild Taste boosts fluoride uptake by up to 18%, providing superior cavity protection.
- Kills 99.9% of Germs: The formulation effectively kills germs that cause plaque, bad breath, and gum problems.
- Strengthens Enamel Against Tooth Decay: Sodium fluoride and xylitol work together to repair enamel and strengthen teeth.
- Mild Taste: Zero alcohol formulation with a mild, soothing taste of black ice mint.
- Whole Mouth Clean: Reaches hard-to-reach areas in the mouth, ensuring comprehensive protection.
- Suitable for Daily Use: Designed for daily use to help maintain long-term oral health, and suitable for ages 12 and up.
Available in sizes:
- 1000ml / RRP $12.90
- 250ml / RRP $6.55
- 100ml / RRP $2.10
Sweeten Your Smile: Limited Edition Plush Toasts
To celebrate the launch of LISTERINE® Total Care Cavity Protect Mild Taste, LISTERINE® has partnered with local lifestyle brand Tasty Toastys to create a collection of limited-edition mystery plush toasts. Inspired by beloved local flavours like Blueberry Ice Gems, Salted Egg, Chicken Floss, and Kopi Kaya.
From 5 September 2024 to 30 October 2024, or until stocks last, purchase $18 worth of LISTERINE® products and receive your very own mystery plush toast worth $18.90 for free! Available at major retailers including Fairprice, Watsons, Guardian, Shopee, and Lazada.
Sustainability Commitment
LISTERINE® is also taking steps to reduce its environmental impact. The new Total Care Cavity Protect bottles are made from 30% recycled plastic and are designed to be recycle-ready, featuring washable adhesive labels. As a Kenvue brand, LISTERINE® is part of the Company’s Healthy Lives Mission, which focuses on advancing the well-being of both people and the planet. By 2030, the company aims to reduce virgin plastic in packaging by 50%, compared to its 2020 baseline.
A Healthier Smile, A Cleaner Planet
LISTERINE® Total Care Cavity Protect Mild Taste offers an ideal combination of effectiveness and taste, making cavity protection more enjoyable than ever. With its innovative formula, delightful flavour, and commitment to sustainability, this mouthwash is poised to transform the way Singaporeans care for their oral health.
Experience the refreshing power of LISTERINE® Total Care Cavity Protect Mild Taste today and keep cavities at bay with every swish! Get yours today!
