Lazada Goes to the Mall with a Pop-Up Celebration at Plaza Singapura

Lazada Pop Up Celebration at Plaza Singapura Atrium

Looking for good deals?

Visit Plaza Singapura this weekend as Lazada, the number-one shopping and selling destination in Southeast Asia, is bringing the popular online shopping experience to the mall, offering shoppers flash deals and giveaways worth up to $120,000 in celebration of its 6th Birthday! Happy Birthday Lazada!

In a one-of-its-kind online-to-offline (O2O) event at Plaza Singapura, Lazada is partnering 20 global brands and local sellers to broaden its engagement with Singapore shoppers.

The two-day event, which kicks off Lazada’s 6th Birthday celebrations, features exciting booth activities, 16 on-stage performances, and 6,000 giveaways to dazzle and engage visitors of all ages. The celebrations will culminate in a sale that starts on 24th April on Lazada.SG.

Global brands like Benefit and Shiseido, along with local small-medium enterprises (SMEs) like Nutrition Depot and The Liquor Shop will come together to offer a plethora of activities like complimentary makeovers, free-flow sampling of drinks, and exciting games with great prizes, to name a few.

The move is part of Lazada’s efforts to broaden its engagement with Singapore shoppers, particularly in the offline space. By partnering with 20 of Singapore’s favourite brands and local sellers, it caters to their varying shopping needs and preferences.

To inject more fun into the shopping experience, Lazada will unveil their new “Shakin’ Deals”, an in-app game on the final day of the event that allows shoppers to win vouchers of up to $120. At 12pm and 9pm on 15th April, shoppers can log in to their Lazada app and shake their phones for a chance to win these vouchers.

The game will be available until 23rd April and registered users can access the vouchers in their personal Lazada Wallet, to check out on 24th April.

Of the many brands represented, five of them are CapitaLand tenants: Laneige, Etude House, Triumph, Mamonde, and TK Foto.

Lazada’s pop-up event is from 13th to 15th April at the Plaza Singapura Atrium, while the online Birthday Sale starts on 24th April.

Event Highlights

  • Free professional makeovers, skin consultations, and hand massages by established beauty brands like Mamonde, L’Oreal and Origins
  • Product demonstrations, food and wine tasting
  • Interactive and fun games with prizes to be won
  • Fitness talks by Nutrition Depot, cooking demonstrations by Philips featuring celebrity chef Bob and entertainment by Happy Ever Laughter featuring comedian duo Selena Tan and Sharul Channa
  • Flash deals all-day long
  • Surprise boxes on sale (Buy the $29 one and get > $100 worth of products inside. Buy the $49 one and get > $200 worth of products inside)
  • 6,000 freebies up for grabs, worth more than $120,000
  • Grab a gift in the Super Surprise Box (*Spend $25 in a single receipt in Plaza Singapura or Lazada to qualify)

Event Details

13th to 15thApril 2018

11am-9pm daily

Plaza Singapura Level 1 Atrium
68 Orchard Road, Singapore 238839

news