Share the warmth of Christmas joy with AsiaMalls this festive season

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Tis’ the season for giving! Sharing joy is what defines this most wonderful time of year and AsiaMalls is encouraging everyone to spread some cheer and find the true joy in Christmas by giving to others.

From now till Christmas Day, AsiaMalls will be running a festive campaign to Share Joy this Christmas across the malls in its portfolio including Century Square, Hougang Mall, Liang Court, Tampines 1, Tiong Bahru Plaza and White Sands. All six malls will run a series of festive activities, special promotions and CSR initiatives to bring the community together and spread the holiday cheer.

Share-A-Gift with APSN

It is the little acts of kindness that go a long way and define the most wonderful time of the year. This Christmas, AsiaMalls is teaming up with the Association for Persons with Special Needs (APSN), an organisation that enables people with special needs to be active contributors of society, to embark on a mission which aims to ensure that each APSN child receives a Christmas present.

From now till 25 December, AsiaMalls is encouraging all shoppers to Share-A-Gift by dropping off presents at any customer service counter across the six participating malls, to spread love, joy and happiness with APSN children. This simple act of kindness will brighten their lives and give them a much-needed festive boost. Every gift matters and to thank shoppers, AsiaMalls will be giving out 500 AMperkz points to each shopper for the presents given towards the mission.

“We always strive to create a positive impact on the communities around us, and this festive season is no different. One of the most beautiful things about Christmas is the joy that surrounds it, which is why the share-a-gift initiative is so important and meaningful to us. We want to do our part to ensure that every family and every child knows there are people out there who care, by bringing the community together one gift at a time,” said AMM spokesperson.

To kick start the crowdsourcing campaign, AsiaMalls enlisted the help of children from The Learning Lab, the leading national provider of tuition and enrichment services. Forming an army of Santa’s Little Helpers, the children embarked on a shopping spree at Century Square to select perfect presents as part of the first collection of Christmas gifts for the APSN children. Each gift was thoughtfully selected by the Santa’s Little Helpers, specially curated for their APSN buddy. 

Ms Eleanor Tan, Marketing Director for The Learning Lab shares, “We all have our own little ways of celebrating the Christmas season — and this year’s partnership with AsiaMalls is a special one for us. Beyond having a fun shopping experience, our students took home an important and valuable lesson on empathy and thoughtfulness. The ethos of AsiaMall’s Christmas campaign resonates deeply with The Learning Lab’s longstanding belief in giving our students meaningful learning experiences both in the classroom and in life.” 

A Christmas surprise at AsiaMalls

Each mall will also share the joy this season through a series of festive activities, including Surprise Elves – where two adorable young elves will be roving around the malls from 1 – 16 December, to surprise and delight unsuspecting shoppers with candy canes and $50 AsiaMalls vouchers. Plinko Game is also making an appearance from 1 – 23 December, where shoppers who spend $150* will stand the chance to win attractive prizes ranging from AMPerkz points to tenant vouchers and more. 

Tis’ the season to enjoy festive treats

The celebrations will not be complete without a few special promotions. From 23 November – 25 December, all shoppers can enjoy a set of free wrapping paper and tags for every $50 spent at participating malls. 

AsiaMalls will also be hosting the Share Joy Lucky Draw, which will run weekly across all six malls. Shoppers who spend at least $50* stand the chance to win $250 worth of AsiaMalls Gift Vouchers, and can double the prize to $500 worth of AsiaMalls Gift Vouchers if they complete their payments using NETS. With a total of 198 winning spots, the odds are bountiful.  

In the last few days of 2018 leading up to the new year, the first 100 shoppers who spend $30* in a single receipt on any given day between 26 – 31 December will stand the chance to win either a $20 AsiaMalls gift voucher, $5 AsiaMalls gift voucher or a pack of Hershey’s Soyfresh Chocolate drink. 

This Christmas, shoppers can truly immerse themselves in the holiday spirit by participating in gifting, winning and sharing their joy with the community at AsiaMalls.

*Note: Promotional terms and conditions apply.

To find out more, please visit https://www.amperkz.com.sg/events/sharing-joy-this-christmas-at-asiamalls/

 

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