McDonald’s Singapore Launches All-New Book Series as part of the Happy Meal® Readers Programme

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McDonald’s® Singapore launches an all-new exclusive 12-book series as part of the Happy Meal® Readers Programme throughout the year. The series, Treetop Twins Wilderness Adventures written exclusively for McDonald’s® by globally renowned author and illustrator, Cressida Cowell, features the world of endangered and extinct animals. 

The Happy Meal Readers programme is part of McDonald’s® long-term commitment to provide meaningful, feel-good family experiences by promoting reading amongst young children, and as an activity for family bonding. To bring the books to life, there will also be storytelling sessions* in selected restaurants over the weekends.

* Update on 4 February 2020: In light of the recent Novel Coronavirus outbreak, all in-store storytelling sessions will be postponed indefinitely for the safety and well-being of customers and employees. McDonald’s® will continue to monitor the situation closely and will share updates when ready to resume the sessions. Please refer to McDonald’s®’s website for its official update at https://www.mcdonalds.com.sg/campaigns/happy-meal/

All these coupled with a warm touch of hospitality with ongoing table service and in-store family activities led by McDonald’s® Guest Experience Leaders and Family Ambassadors to complete the family experience at McDonald’s®.

Since the debut launch of the Happy Meal® Readers Programme in March last year, McDonald’s® Singapore has distributed more than half a million books, encouraging families to bond through reading.

Linda Ming, Director, Brand Communications and Customer Care, McDonald’s® Singapore shared that “We’re delighted to connect with families through our Happy Meal Readers programme, and are thrilled to see ardent fans in parents and their children for the exclusive book series by Cressida Cowell. Our bigger purpose is to promote the joy of reading and we truly hope everyone will enjoy the new book series and learn something valuable about the animal world.” 

Treetop Twins Wilderness Adventures by Cressida Cowell

Image Credit:  McDonald’s® Singapore

Written exclusively for McDonald’s® by Cressida Cowell, globally renowned author and illustrator of the bestselling How To Train Your Dragon series, the Treetop Twins Wilderness Adventures is the second book series in the Happy Meal® Readers Programme featuring 12 standalone stories following two pairs of twins who travel across the globe and back in time, braving through unique terrains, with their scientist parents to discover the world of endangered and extinct animals. With these books, both parents and children will embark on educational adventures together and learn more about animals including Polar Bears, Pink Dolphins and Woolly Mammoths through a series of fun facts and activities.

Exclusively available at McDonald’s®, each book from the Treetop Twins Wilderness Adventures series will be released every four to five weeks, and will also be made available McDonald’s digitally through the McDonald’s® Happy Studio app.

Bringing the stories to life: Storytelling Sessions at McDonald’s®

As part of the Happy Meal Readers Programme, families can look forward to more immersive storytelling experiences while learning more about wildlife conservation in a fun and interactive way.

The storytelling sessions include a variety of activities including storytelling by Ronald McDonald, McDonald’s® Guest Experience Leaders, and National Library Board’s Junior and Teen Reading Ambassadors. Each session will also have exciting craft activities hosted by McDonald’s® very own Family Ambassadors.

In addition to the in-store storytelling sessions, McDonald’s® Singapore will also be organising bigger and even more exciting storytelling events during the March and June school holidays in selected areas of Singapore for all families to enjoy.

Thank you McDonald’s® for the lovely media drop!

To find out more and to stay tuned to the latest updates on McDonald’s® storytelling sessions and events, please visit the following:

McDonald’s® website at https://www.mcdonalds.com.sg/campaigns/happy-meal/

Facebook at https://www.facebook.com/mcdsg

Instagram at https://www.instagram.com/mcdsg/

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