LG’s First Beauty Tech Line – LG Pra.L has finally arrived in Singapore!

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Beauty enthusiasts will be pleased to know that LG Electronics (LG) Singapore has launched LG’s premium home beauty brand, LG Pra.L. Its new lineup offers four exciting home beauty devices: Dual Cleanser, Galvanic Ion Booster, Total Lift Up Care, and Derma LED Mask – to cleanse, nourish, lift and firm the skin respectively.

LG is a brand that is renowned for its TVs and other displays and its Pra.L is inspired by the belief that ‘true beauty comes from within’ and is designed with LG’s LED technological expertise. LG Pra.L devices have already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea. The devices are designed to enhance existing skincare routines for faster and more visible results!

During the media launch held recently at Singapore Marriott Tang Plaza Hotel, media and invited guests had the opportunity to get hands on with the four devices and learnt more about them from the experts that were specially flown into Singapore. 

We were very impressed with the cutting-edge technology that will help modern women especially busy women and mothers who don’t have the time to visit beauty salons and or go for aesthetics or dermatologist treatments regularly, they can now use the LG Pra.L’s beauty devices at the convenience and in the comfort of one’s own home. 

The four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.

Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light (Far Left), Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin (Left), Galvanic Ion Booster : Enhancing Absorption of Skincare Ingredients (Right) and Dual Cleanser: Deep Cleansing for Soft, Glowing Skin (Far Right)

Here’s the highlights of LG Pra.L Brand Four Home Beauty Devices as follows:

Total Lift Up Care 

– Deep Tissue Tightening and Lifting with Red LED Light

– The Total Lift Up Care device helps to achieve plump, youthful skin through its tightening and lifting functions.

– Tightening Mode to trigger collagen production and Lifting Mode for a tightening and lifting effect

Derma LED Mask Derma LED Mask

–  Only Nine Minutes a Day for Brighter, More Radiant Skin

– Return youth and elasticity back to the skin tissue with the LG Pra.L Derma LED Mask.

– Using 160 LEDs (80 red and 80 infrared) of long- and short-wave light to penetrate the skin at different depths, it rejuvenates skin layers to encourage cell regeneration for firm, radiant skin.

Galvanic Ion Booster

–  Enhancing Absorption of Skincare Ingredients

–  Cleansing Mode for deep pore cleansing followed by the Boost Mode for better absorption of skincare products.

Dual Cleanser

–  Deep Cleansing for Soft, Glowing Skin

– The Pra.L Dual Cleanser comes with two brush options: a silicone brush for gentle daily cleansing, and a fine fibre brush for deeper cleansing. The device automatically detects which brush is attached and changes the mode accordingly.

LG Pra.L will be available in Singapore from 25 July onwards, with an exclusive pop-up store at Tangs Plaza until 9 September, 2019.

The Pra.L lineup will retail at the following prices:

– Dual Cleanser: S$449

– Galvanic Ion Booster: $529

– Total Lift Up Care: $699

– Derma LED Mask: $1,349

To find out more about LG and LG Pra.L, please visit the following:

Website : https://www.lg.com/sg/pra-l

Facebook : https://www.facebook.com/lgsingapore/

Instagram : https://www.instagram.com/lgsingapore/

Hashtags: #lgsingapore #lgbeautycare #lgpralsg

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