OnTheList is an independent, members-only flash sales concept platform, that is set to revolutionise the luxury retail landscape in Asia. Founded in 2016 by two French entrepreneurs, Delphine Lefay and Diego Dultzin Lacoste, OnTheList pioneered the unique concept of independent, members-only flash sales in Asia.
Co-founder Delphine Lefay explains its founding, “When I was working in Hong Kong’s retail industry, there was an absence of options for distributors and brands to clear old inventory occupying valuable warehouse space. To fill this gap, we founded OnTheList as an independent third-party platform and it was the first of its kind in Asia.”
“Through flash sales we hosted, we offered consumers access to premium products at attractive prices, and brands the opportunity to clear past-season items and connect with new customers,” she adds.
“This method of clearing stock also promotes sustainability and minimises environmental impact within the retail industry, as old inventory does not go to waste,” co-founder Diego Dultzin Lacoste notes. “OnTheList’s business model also gives brands the opportunity to reach out to a wider consumer database, engaging them through the flash sale platform as a first touch point.”
Its success is indeed phenomenal in turning old inventory into new opportunities as, in two short years, the small business has gone from a few pop-up sales to over 150 flash sales and partnerships with over 250 premium brands, including Armani, Clarins, Diane Von Furstenberg, Ferragamo, Kenzo, Roberto Cavalli, and Ted Baker Le Creuset and Havaianas. Consistently producing stellar sales, it has cleared over a million items from its brand partners at stunning rates – in 2017, they sold a pair of Havianas every six seconds over a four-day sale in Hong Kong.
In Singapore, the company will launch with monthly pop-up sales, announcing participating brands just ten days prior to the sale.
“We are expanding into Singapore because its retail market has many similarities with Hong Kong’s,” says co-founder Diego.
OnTheList, will be returning to Singapore with their second flash sale, set for 4th to 6th October! This comes after a successful launch last week that saw more than 3,000 membership sign-ups, over 2,700 shoppers across the four-day sale, and more than 80% of stocks cleared by the last day!
Co-founder, Diego Dultzin Lacoste shared, “We were extremely pleased to see our first venture into Singapore meet with such great success. We look forward to bringing many more outstanding brands into the market, and hope to see our membership base multiply as we strengthen our offerings in the coming years.”
The anticipated second sale will feature a wide range of great designer products, from eyewear icons, Oakley and Ray-Bans; timeless watch brands, Komono and Danish-favourite Bering; European leisure footwear company, Rivieras; and renowned French tea company, Kusmi Tea – with discounts between 55% to 60% off!
OnTheList Flash Sale #2:
Oakley, Ray-Bans, Komono, Bering, Rivieras, Kusmi Tea
Date: 4 to 6 October
Time: 8am to 8pm (4 & 5 October), 10am to 5pm (6 October)
Venue: #05-05A, Ngee Ann City, Tower A, Singapore 238873